Tutorial 4.4: Using email campaign tags
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This tutorial is a reference guide to using tags within your email marketing newsletters.
As well as providing the reference guide, refer to this tutorial for where to setup your Tell-a-friend forms and where to insert tags into your email content.
Inserting Tags
To insert tags into your email newsletter you'll need to open a newsletter within your Online Business (Marketing->Campaigns) and go to Step 5 of the wizard Provide Campaign Content where you'll see the content editor. Click on the Tag-Insert drop-down box and you'll see the list of possible email campaign tags that you can use. You cannot use tags from other system email types. Choosing one of these tags will insert it into your text, alternatively you can type out the tag yourself in the editor.
Email Campaign Tags
The table below details all the different tags that you can insert into your email campaigns and what they do:
| {tag_anniversarytitle} | Title of anniversary date relevant to the recipient receiving the email (use with anniversary 1-5 campaigns only) |
| {tag_recipientemail} | Email address of the recipient |
| {tag_recipientfirstname} | First name of the recipient - if this is empty in the customer record of the email recipient then it will be replaced by 'Friend' |
| {tag_recipientlastname} | Last name of the recipient |
| {tag_recipientname} | Full name of the recipient as per the customer record for that email address. This is replaced with 'Friend' if the name is empty in the customer record |
| {tag_recipientpassword} | Password of the recipient for logging on to a secure zone on your site |
| {tag_recipientusername} | Username of the recipient used for logging on to a secure zone on your site |
| {tag_siteurl} | This will be rendered out as the full URL to your public website. You should use this to make sure visitors are able to navigate to your site from their emails |
| {tag_tellafriend} | Tell a friend about this item.NOTE: you can customise the link text that tag renders using this method {tag_tellafriend,YourCustomText}. You need to setup the form manually (see below for details) |
| {tag_unsubscribe} | Hyperlink to enable recipients to opt-out of all future newsletters. This tag is mandatory. NOTE: you can customise the link text that tag renders using this method {tag_unsubscribe,YourCustomText}. Also note, if you customize the text from "Unsubscribe" to something else, the "Unsubscribe" link will automatically be appended to the bottom of your newsletter |
| {tag_unsubscribelist} | THyperlink to enable recipients to unsubscribe from the list associated withthiscampaign. The customer will continue to receive other newsletters.NOTE: you can customise the link text that tag renders using this method {tag_unsubscribelist,YourCustomText} |
| {tag_viewinbrowser} | View this email in browser hyperlink.NOTE: you can customise the link text that tag renders using this method {tag_viewinbrowser,YourCustomText}.There is no further setup required. |
Tell-A-Friend Form
To setup the 'Tell-A-Friend' form for your recipients to sign up their friends to your newsletter you'll need to click on Admin at the top and go to More Customization Options
This will show you all the customization options, here you're interested in the Tell-a-friend Customization option which will allow you to customize the form that recipients fill out with their friends names and email addresses (and other details you might want to collect)
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| Previous topic: Tutorial 4.3: Measuring the performance of your email campaign | Next topic: Tutorial 5: Reporting and analytics |
